What is cloud you ask? It is a commonly used metaphor for the Internet. You see, for decades when technology geeks like me draw out network diagrams, we used the image of a cloud to depict the Internet.  Lately, there’s been a lot of buzz about services being offered on the Internet that provides a more mobile and scalable solution to road warriors and average Joes alike. These services also provided a broad spectrum of ways to communicate with your target audience.

With today’s technology and the availability of mobile devices with high-speed internet connection, cloud computing is becoming much easier to adopt. It provides convenience to the consumer and a new way for advertisers to reach the market on a global scale. Many corporations are already diverting additional resources away from traditional media to invest in online advertising and developing web 2.0 websites focusing on communication, information-sharing and collaboration over the ‘cloud.’

Companies like Ducati and Lego have already hopped on board the cloud/web 2.0 bandwagon with great success.
(Source: A $65 Billion Advertising Shift?)

What will be the future of traditional media like print and television? I think they’ll be around for many more decades. Call me Old School (or just plain old) but I still prefer to read my magazines in print and not have to worry about when the battery on my netbook will go out. I still choose to get my daily dose of news from AM NY and Metro over reading the news on my Samsung Instinct phone. Cloud computing or cloud advertising is ushering in a new era but the dinosaurs are here to stay. Their numbers may dwindle but they have already established a strong root in our modern society.

(Afterthought: Have you noticed Admerasia’s new website? Of course you have, or you wouldn’t be here.)

Update: Speaking of online communication and collaboration, leave it to Google to “one up” everything with (drumroll….) Google Wave! The demo looks promising. Possibly something we can take advantage of to communicate with clients?
http://wave.google.com/

Tags: Advertising, Technology

This entry was posted on Wednesday, July 22nd, 2009 at 5:13 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.