Comments on: Filipino and American heroes on film

By: Dennis

Dennis — Thu, 16 Jul 2009 14:19:36 +0000

Ruth is talking about a movie called “Jay” that played in the Indio Bravo Film Festival, an earlier film festival featuring upcoming Filipino directors. Yes, it is a celebrity-crazed culture, having experienced working for a company that produces Filipino movies. That’s why majority of Filipino ads in the Philippines feature celebrities. Those who can afford it in the U.S. do so also. For instance, Filipino money transfer companies have celebrity endorsers. If companies want to target first-generation Filipinos, it may be a good idea to consider tapping a first-generation talent (not second-generation Filipinos who are already Americans).

By: Ruth O.

Ruth O. — Wed, 15 Jul 2009 16:58:45 +0000

Dennis has always commented on the celebrity-crazy culture that exists in the Philippines; and it was portrayed unforgivingly in Jay’s family that sold his death to prime time television. The camera work blair-witchy, and being shot on digital you got the expected bland colors and pixelly effects – but all supporting the overall story. The acting by Baron was good – according to the director during the Q&A, it was difficult directing Baron but if so I couldn’t tell. Most of all, the movie provided a glimpse into rural Filipino life as shot thru the lens of a local, something you could never get watching National Geographic.