I assure you, if by the end of this article you are not humming one of these songs, or didn’t replay one of them again just to hear it, or didn’t send it to a friend to check it out, then you aren’t human. This is television advertising at its finest utilizing music!! I sincerely hope you enjoy this fun-filled post.
Last week during the Major League Baseball All-Star game on Tuesday, FOX premiered the first 2 minute commercial from Taco Bell’s new music video campaign. This commercial was directed by Chris Applebaum, whose past works include Rihanna’s Umbrella music video. From experience catchy music commercials are an extrmeely effective way nto advertise to my age group (high school/college age), so much so that we would definitely go out and try the product. Last night my friends and I went to Taco Bell and bought $14.68 worth of food, and paid (the commercial said silver!) with dimes, nickles, and 18 pennies. Now if you’re thinking, well they would have gotten our business anyways you sir are wrong. They got us to pay for a meal despite us tending to go to Wendy’s or McDonalds (usually Wendy’s because they’re the only one near us with a drive-thru, adults please note; teenagers are lazy). Therefore it’s a successful advertisement. Other great commercials where a catchy song is used to get us to consider their product:
-McDonald’s Gimme That Fish. This is Michael Swenson’s personal favorite of the music commercials. He doesn’t even like Filet o’ Fishes but he’ll order them now and again, just for the heck of it.
-Don’t forget the always memorable FreeCreditReport.com team. While I’m only a fan of the originals (the ones I post), there are a total of 5 or so which have gone down in quality but nevertheless got the point across, Most of my friends have at one point visited the site, which is not free, nor necessary for teenagers my age.
-Now the Smirnoff Raw Tea commercial. It mainly caught our attention because our town is mentioned in it (Greenwich), but it was just as memorable and catchy, and we did support it just as much as the other commercials, if not more (coughes… clears throat), I mean of course we didn’t, alcohol is illegal for us under 21 people.
Now I’m sure I missed plenty of them, from Dell’s Lollipop song, Insurance Companies, don’t forget Guitar Hero parodying Tom Cruise from Risky Business, and loads more, it’s obvious that jingles and music successfully integrated into a commercial can make all the difference. Since I can’t seem to stop looking for more commercials I’ll just add them on at the bottom.
All State Insurance, not my most favorite one, but quite good. Their best one is the kicker one, that one is so good, when I grow up and need insurance I’ll consider them at the top of my list.
Here’s the all-star cast for the Guitar Hero advertisement. They have a whole series, maybe check out Heidi Klum, or Metallica, or maybe just check out the original with Tom Cruise. Bought Guitar Hero because of those commercials, even though I don’t even play the game…