You must remember that movie made in 1999, with Will Smith and Kevin Kline, along with the promotional song with same title, neither of which were very good, but were amusing at the very least. “When I roll into the (Wild Wild West). When I stroll into the (Wild Wild West). When I bounce into the (Wild Wild West).” It’s time to shift this topic into a more relevant one. I don’t want to get too far off track like most of the other entries.
Western Union, a prominent client of New-A, has been widely known in the U.S. for its telegram service until advancements in technology made them switch to another business model. Now with more than 350,000 locations in over 240 countries and territories, Western Union specializes in money transfer, money orders and other commercial services.
I’m only giving this tidbit because until a day ago, I didn’t know what type of business it’s in. Yes, that’s right, reading this blog can actually teach you things. Like, did you know that the Scottish National Flag, St. Andrew’s Cross, is technically the oldest national flag still in use? It goes back to the 9th century. Here’s another fact: Today, July 14th, is a national holiday in France. It’s Bastille Day. The French celebrate the storming of the Bastille, and French independence.
Back to Western Union: It’s only logical that it advertises more to foreigners in the U.S. because its main service is transferring money to almost any location in the world, which is exactly what many Asian Americans do. They send money to friends and, most important, family back home. Advertising in-language for their major niches is a solid idea, and will definitely increase business in a declining economy. 