The global landscape of web technology continues to evolve at a fast and steady pace. How does one keep up?

Not too long ago we decided to “redo” our website  to present ourselves in a fresh and innovative way. We dove into the realm of flash and animated fun; we designed our entire site in pure flash. Exciting, huh? It was…until we hit the SEO (search engine optimization, for those not in the web lingo loop) roadblock. To tackle the issue we created additional pages that search engines can “crawl.” To make a long story short, we now have flash animation, chat rooms, videos, blogs, news, rss feeds, etc;  Web 2.0 goodness! Kudos to Admerasia’s web development team!

Many small Asian American Advertising agencies have tight budgets and limited resources to take full advantage of the current web’s buffet-like offerings. Open source programs and free google tools are just a few of the infinite web resources that can be used online to benefit advertising agencies. However, there is a “but”…BUT, without a team of highly qualified web experts, developers and engineers, your ability to exploit these offerings are limited. Think about what would happen to tech industry giants like Microsoft, Apple, Google and Yahoo if you take away their teams of thousands of web and technology experts and give them the budget that small Asian American Advertising agencies have to work with. They would simply implode and collapse like a giant wafer-thin cookie in a typhoon.

I’m sure many IT guys have had this conversation before…
Random person: “Our technology is behind, we need to stay up to date.”
IT guy: “New technology costs a lot of money, time and manpower; resources we don’t have.”
Random person: “There is plenty of free resources on the Internet we can use.”
IT guy: [thinking to himself] “Uh yes, I agree BUT show me where you can get free web developers, systems engineers and technology experts and I’ll show you some mind-blowing, state-of-the-art technology that will knock your socks to the moon!”

It’s like asking a common civilian in be like Superman: faster than a speeding bullet, more power than a locomotive, able to leap tall buildings in a single bound on a 9-5 work schedule. Okay, maybe that was a bit exaggerated but you catch my drift.

I think today’s online technology is great and widely available but more funding is necessary to keep advertising agencies on top of the ever-growing and changing realm of Web technology.

Tags: Advertising, Technology

This entry was posted on Wednesday, August 26th, 2009 at 12:34 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.