Some people frown, even scoff at the way I tend to rely on Wikipedia when I do some research I understand the antagonism. Information can be skewed to the person posting an entry to this pseudo-encyclopedia. But the trick is to go way past that. Go down to the References section where a Wikipedia entry links to: original sources. I use market research studies, Google to do my research and other websites, too, but it doesn’t hurt to use Wikipedia’s references section. For a comprehensive study on the Asian-American market, one of the most extensive one that should be on your top shelf should be the Pheonix Multicultural with Interviewing Service of America study released this year. For Asian behavior online, go to emarketer.com.
