Manny Pacquiao, the Filipino boxing superstar, appeared on the cover of Time Magazine Asia last weekend. The cover reads, “The Great Hope: Why Manny Pacquiao is more than just the world’s best boxer.”

The most popular Filipino would certainly make a fine product endorser for the Asian American market or multicultural market. He is just as popular with the Hispanic community, having won against the top Mexican fighters.  Many say he could have been as popular as Muhammad Ali if boxing was on primetime TV and not in pay-per-view cable.

Manny joins the other boxing greats on Time Mag’s cover. These are Joe Louis, Max Schmeling, Sugar Ray Robinson, Joe Frazier and Muhammad Ali.

Currently, Pacquiao is set to fight Miguel Cotto of Puerto Rico in  an attempt at a world record of seven world titles. This event, “Firepower” is set on November 14 at the MGM Grand Hotel in Las Vegas, Nevada. A week-long documentary of his upcoming fight is set this week on HBO.

On Oct. 16, Admerasia celebrated Diwali,  a Hindu festival of lights celebrated from October to November, with South Asian sweets and snacks served to the staff.