What's the best approach to targeting people on the go if you're an airline company? Capture them in a non-traditional way. Capture them walking in a street where you can make them think of going somewhere special. In this case, Taiwan. And where best to capture the mood of traveling but in places with heavy foot or vehicular traffic: urban cities. Here, Under-Construction wall panels are made to look like EVA Air's planes--where people can see themselves mirrored through the windows (yes, windows), as if you're one of the passengers already. The bottom design, with its glorious Taiwan green landscape, should reinforce the feeling that Taiwan is going to be there for them.

It's a matter of finding an idyllic place to make this removable panel work. So why not a park? It imbibes relaxation. It's a place for loved ones to unwind and share fun times. It's a place where the mind wanders. Having an EVA Air plane replica placed here can help people think of going further next time. Beyond the park, there's a world out there, there's Taiwan. For now, we make people closer to fulfilling a wish. We let them pose for posterity.

Tying in with the growing eco-consciousness all around us, EVA Air plane paper cut-outs are hooked and hang on trees all around the city, for people to pick and bring home with them. Much like the planes, the planes should be within reach, like their dreams. The following day, another set of planes is hang in different places. Here are EVA airplanes ripe for the picking, until a city's curiosity is piqued.