Hennessy gets Pacquiao for $1M

Hennessy has a new product endorser in boxing great Manny Pacquiao whose first mainstream ad for HP last year didn't go well as anticipated. HP Touchpad was discontinued. For Filipinos living in the States, the endorsement is right on the money. F......read more

American Idol finalist is American of Filipino-Mexican descent

Jessica Sanchez, the American of Filipino and Mexican descent, has been touted as the frontrunner in this season's American Idol. In interviews with her, she said she wants to help her family, especially in this challenging economy.


There ......read more

Coke unveils touching film on overseas Filipino workers

Coca-Cola's recently unveiled a heart-wrenching yet uplifting online film called "The OFW Project." It's about OFWs or Overseas Filipino Workers reunited with their families in the Philippines. It's a homerun idea that any Fortune 500 company targ......read more

Pacquiao gets first solo TVC spot for US market

He's all over Niketown, with his slew of apparel products and giant poster at the NY branch. He has also appeared in a Nike TV commercial with other great athletes, but it looks like this is Manny Pacquiao's first solo TVC spot for the mainstream ......read more

Best Dance Crew winner have Filipino and Vietnamese pedigree

Poreotix from Westminster, Calif., was crowned the fifth season champions of Randy Jackson’s America’s Best Dance Crew on April 8 on the hit MTV series. The six-member dance crew is composed of three Filipino Americans and three Viet......read more