Shanghai | ADMERASIA

Tag: ADM@Asia, American brands, Best Buy, china, Chinese retail market, marketing strategies, Shanghai

No cookie-cutter marketing stategies in China, please

[ADM@Asia]:

In Shanghai, everywhere I turn, I am pleasantly surprised at the number of familiar American brands popping up everywhere. Outlets that I couldnÃ¢â‚¬â„¢t even find in the supposedly much more Ã¢â‚...... read more

Tag: ADM@Asia, Chinese brands online, internet brand advertising, Shanghai

The dot-cn boom?

[ADM@Asia]:
Commuting in Shanghai is kind of like going back in time. More specifically back to circa 1999 and the height of the dotcom boom.

Why? Because the last time I was surrounded by so many internet brand advertising on my ...... read more

Tag: ADM@Asia, American Eagle, Apple, Asian brands, china, consumer market, foreign brands, Shanghai

Marketing blitz in Shanghai

[ADM@Asia]:

It was a busy Tuesday night at a local Korean BBQ restaurant. At almost 5,000 square feet and taking up the entire floor of the complex, the place is huge. There were eight of us, sitting around three glowing cha...... read more