It’s interesting how some Asians are divided in terms of how best to represent their nationality. There are those who prefer organizing as a group and there are those who prefer to be lumped together with the general market. But what the New York Times article missed in its article that should be food for thought for those for or against proper representation is the marketing angle. (Asian New Yorkers seek power to match surging numbers” http://www.nytimes.com/2011/06/24/nyregion/asian-new-yorkers-asian-new-yorkers-seek-power-.... After all, American companies do sell and market to specific Asian segments.

It’s even more crucial to target Asian New Yorkers now because its population size increased by 32% since 2000 compared to the Hispanic population, which grew only 6%. This is where Admerasia comes into the picture. For more than a decade, Admerasia has helped top FORTUNE 500 companies gain solid marketing ground among Asians in New York and all around the country. It will also be no different when the agency targets the growing ethnic neighborhoods--Chinese in Flushing and Elmhurst in Queens, and Sunset Park and Bensonhurst in Brooklyn; Indians in far eastern Queens; Koreans in Fresh Meadows and Bayside, Queens; Filipinos in Elmhurst and Bellerose, Queens; and Vietnamese clustering in Sunset Park, Brooklyn, and Kingsbridge Heights in the Bronx.