Advertisers targeting Asian Indians: ‘Capitalize on India winning the Cricket World Cup’

On April 2, India made history when it won the ICC Cricket World Cup, beating the formidable Sri Lankan team in a nail-biting finish at the Wankhade Stadium ...... read more

Recipe for spicy Advertising curry

Ingredients:
1 creative brief
10 oz. of Cultural Insight
Heaps of Imagination
1 cup of Big Ideas
Visuals and Headlines
Ti...... read more

Gold. Silver. Bronze. Admerasia walks away with a lot of precious metal at the 2011 Summit Creative Awards

Admerasia has done it yet again! It had the distinction of winning 4 coveted awards at the recently concluded 2011 Summit Creative Awards. Competing in a fie...... read more

What commercial art in China can do for Asian advertising in the States

The New York Times last Sunday published an interesting feature, “In China, Art is Making a Commercial Statement.” It is about China’s so-calle...... read more