Zan Ng [ Founder & President ]
Admerasia, Inc., was founded in December 1993 by Zan Ng, a Chinese immigrant originally from a poor Fujian fishing village in China. Zan came to the United States virtually penniless and speaking no English in pursuit of the American dream.
He worked as a dishwasher, busboy, waiter, and while mopping floors at a photography studio, he decided to become a photographer. It turned out that Zan did have talent and a special artistic flair. He worked his way from freelancing at various advertising agencies to becoming an award-winning photographer and securing clients such as Revlon, Tiffanys, American Express and Tourneau
During1994-95, Zan recruited several partners who shared the same vision in the merit of Asian American marketing and with a small core group of multi-tasking top talents, Admerasia developed a continuous stream of creative and successful marketing campaigns and grew into the nationa largest privately held full-service Asian American advertising agency.
His unique vision for client value helped to expand our capabilities into the database, interactive, tele-sales, tele-service and translations services fields. He also established a presence in Los Angeles along with sister companies 618, Cyverasia, aLanguageBank and AAAZa, his family of agencies can truly offer clients added value through seamless integration through multiple communication channels to reach and target 1 the Asian and Emerging consumer markets.
In 2000, the U.S. Pan-Asian American Chamber of Commerce honored Zan for his entrepreneurial excellence and overall contribution to the Asian-American business community.
He currently resides in Connecticut with his wife and five children.
Ever since he co-founded the agency, Jeff defines Admerasia's vision, creativity, culture and operations. He is responsible for charting the strategic course of Admerasia in and amongst the ever expanding global marketplace. Jeff's unique strength to fuse strategy and creativity enables clients to gain leadership positions within the multicultural marketplace consistently over the period of years
Living and breathing advertising since his college years, once Jeff rose through the ranks to become the Chief Creative Director in a short span of 7 years he realized that as long as he helps the Brand grow the title really does not matter. This passion made him become a leader not only in a creative aspect but also in all the other aspects of communication. This made him move over from a Creative role to a much wider and bigger role to manage the company business operations and overall management. Today he is a go to guy for each and every department!
Jeff has over 17 years of experience in international advertising and marketing and is recognized throughout the industry as a powerful creative leader with expertise in all facets of multicultural communications. He is a true pioneer of niche marketing and multicultural communications in the United States as well as across the globe. To his credit, Mr. Lin has enabled clients such as American Express, Citibank, MetLife, Mercedes-Benz, Hennessy, and E*TRADE, gain a considerable lead in reaching the Asian and emerging marketplaces by steadily exploring new and unanticipated opportunities. Jeff is also responsible for creating a revolution in Asian telecommunications for MCI WorldCom. Jeff’s insight of the brand and firm belief in a global market, coupled with consistently proven creative excellence in all aspects of communication, continues to fuel his success in the industry.
Jeff holds a Masters of Arts from New York University with sub-major in MBA program in Stern business School.
His Vision is: "To give every flower its moment to blossom in its own season. Regardless of gender or age, multicultural will no longer be viewed as an issue, it will be accepted as a natural part of humanity."
Hsin-ling Chuang [ Communications Director ]
She is relentless in exploring emerging opportunities. She pushes the envelope on Asian media evolution. Hsin-Ling’s extensive knowledge of the mainstream market has helped her clients navigate the complex Asian media landscape. With her strategic approach to planning and focus on delivering concrete results, she has led the team that has attracted the highest profile media accounts in the US Asian marketing space. They include P&G brands and McDonald’s.
As head of the leading media team with “most strategic and innovative” reputation, she has been crucial in developing several “Media Firsts” and forming a niche group of specialists in all Asian ethnicities. Her team maintains excellent relationship with all key Asian media and works closely with publishers and broadcasters to develop the most effective, efficient and creative ways to connect with Asian targets.
Hsin-Ling has come a long way since graduating from Columbia University's Barnard College with degrees in Economics and Architecture. She has worked at MediaVest, Universal McCann, Lowe & Partners Worldwide (formally Ammirati & Puris/ Lintas) on campaigns that include Crest, Fixodent, Pampers, Ernst & Young, L’Oreal, AT&T, Mentadent and 1-800 FLOWERS. Her work has helped win numerous awards for her clients, including Mediaweek 2000 Media Plan of the Year for Ernst & Young, and the 2003 ARF David Ogilvy Research Award for the launch of Crest Whitestrips campaign.
Currently Hsin-Ling leads and oversees all aspects of communications planning, buying and media research for clients including McDonald’s, Procter & Gamble, Kraft, Mercedes-Benz, Lowe’s, Citibank and Keyspan. She also currently serves as the Asian media expert on AAAA Multicultural Media Committee.
Tuan Pu Wang [ Creative Director ]
For Tuan Pu, water is life. His favorite places are the seashore and the swimming pool. When rainstorms strike, he opens the windows wide so the sound can take him back to the typhoons of his native Taiwan, where he got his start at one of the world’s leading advertising firms.
As he admires the flow of a majestic current, Tuan Pu revels in the flow of good writing. In Taipei, he earned his B.A. in Chinese Literature from Taiwan’s Chinese Culture University. Skillful turns of a phrase fueled his early success as a copywriter in the Taipei branch of advertising giant Bozell Worldwide. His creative talent quickly led to his appointment to a Creative Director position at Bozell, where he became a key player in campaigns for Chrysler, Sony, Ocean Spray, SEIKO, Sanyo, Hong Kong Tourist Association and Tower Records, among others, during his 12-year tenure with the firm.
In the late 1990s, Tuan Pu was lured across the sea to New York, to become creative director for the young Admerasia. Since assuming this position, he has directed some of this growing firm’s most important projects, for clients such as Citibank, Hennessey, Mercedes-Benz, AIG, MetLife and others. His achievement has been reflected in an array of prestigious awards: the CLIO award for "Advertising Excellence Worldwide," the London International Grade Award, the International Advertising Festival of New York award, Japan ACC Advertising Excellence, the Summit Award, the Telly Award, Mobius Advertising Awards, Taiwan's 4A Advertising Awards in Print and Television; and the Chinese News Advertising Award in Print and Television.
Tuan Pu is a vessel of constant creativity. Under his direction, ideas flourish and take on new, unexpected shapes. Now entering his third decade in advertising, Tuan Pu continues to look to the water for inspiration, and like a mighty river, he continues to gain strength with every passing mile.
Vivian Lau Guerriero [ VP/Production Director ]
She is at the heart of Admerasia, pumping the workflow with meticulous flair throughout the agency. She thrives on intensity, meets timelines head-on and solves problems effectively. She is the epitome of the can-do spirit.
Vivian is a master in managing the complex production challenges called for in multicultural communications. Since joining Admerasia in 1996, Vivian has developed a keen grasp of budgets, talents and schedules, often finding creative solutions to complex issues.
Born in Hong Kong, Vivian is fluent in both Chinese and English. She holds a Fine Arts degree from Pratt Institute in New York City, and has worked extensively on telecommunications, banking, insurance, packaged goods and airline accounts. With 18 years of advertising experience, Vivian is an expert on all forms of production: TV, print, radio, out-of-home, direct mail, interactive, collateral and others.
Under her production direction, Vivian has helped the agency win numerous awards such as the Summit Gold, Mobius Advertising, Telly and 3AF Awards.
If there is one thing that prepares us for life, it is the discipline we acquire early in life. Under the watchful guidance of his parents, Tommy spent his childhood learning the financial aspects of running the family business.
From that vantage point, Tommy learned it’s never too early to learn how to manage money well but how to invest and prepare wisely for one’s future —and that included making sure he received a good education. Tommy graduated at New York University’s prestigious Stern School of Business.
Tommy launched his career handling such stalwart companies as Verizon, MetLife, Time Warner Cable and even the United States Department of Labor (US Census). At Admerasia, he oversees Citibank, Lowes, Foxwoods, Mass Mutual and many more.
At Admerasia, where he has worked for more than 15 years, Tommy has become not only of its principal leaders but its moral compass as well. He is regarded as a reliable no-nonsense man who exudes a reassuring calm in his job as General Manager.
Tommy’s secret probably lies in both his corporate and personal philosophies. For the former, he is fond of saying “do it good, do it right, do it on time.” And the personal virtue he holds dear is one that everyone would do well to emulate: “Treat others how you want to be treated yourself.”
Tommy is happy when he sees hard work bearing fruit. More than overseeing the financial interests and operations of Admerasia’s business,
he is happiest when he sees both client and employees are happy—and profits are, in his own word, “fat.”
