Being one of the luxury and highly recognized hair weave/wig brand, Outre was lacking loyal consumers who will continuously buy their brand products.
Strengthen the brand awareness and generate brand excitement via integrated marketing communication campaigns
- 20,000 Facebook Fans
- 20,000 Email Sign ups
- 400,000 visitor to website
TARGET AUDIENCE & INSIGHT
Age 18 to 45+, African American who is online shopping savvy; actively involve in online/social media engagement with brands within their preference
STRATEGY & SOLUTION
S.O.S (Support Outre Stylist) Community website and supportive digital campaign was B2B and B2C business solution which included marketing efforts such as, event-driven marketing, on-site engagement, social interaction and word-of-mouth sharing leveraging branding message: Empowerment of African American Women. — Ultimately increasing earned brand advocates in the African American community.
29,420 new fans
11,285 total new connections – 38% growth
29,653,543 total social impressions
Google ad Campaign
68.70% new visitors
66,688 unique visitors
Our digital and social strategy helped Outre to grow digital footprint to uncover opportunities to further boost sales lead to on-site retailers.