History & Mission
Director of Client Services
Admerasia was founded in 1993 as a way to bring mainstream brands to Asian consumers in the United States. Since then, the agency has grown to become one of the top full-service multicultural advertising agencies in annual revenue with distinctions from several award-giving bodies.
Admerasia has also garnered well-deserved attention for bringing diverse talent to its business. Crain's New York Business trade publication ranked Admerasia as one of the 25 largest minority-owned businesses in New York in its May 3, 2010 issue. Admerasia was the only minority-owned advertising agency on the list.
As the forerunner in Asian American advertising, Admerasia has established many firsts in the industry and continues to lead as it embraces digital and social media as part of its integrated marketing campaigns for its clients, which include FORTUNE 500 companies.
Admerasia maintains a network of strategic partners in various disciplines, giving it the flexibility and ability to maximize efficiency and produce outstanding measurable results. It uses proprietary tools such as AdTrack™ (competitive tracking) and MBA™ (budget media allocations) on top of leveraging decade-long relationships with the 700-plus ethnic media outlets.
Bringing the multicultural market within easy, measurable reach