Admerasia wins McDonald's
June 13, 2005

After four successful planning media assignments for McDonald's new product launches in the Asian market since September 2004, Admerasia was named as the Asian agency that will be managing McDonald’s national planning assignments in 2005 and 2006.

"Our partnership with McDonald's started last year with four great product launches with strategic business recommendations fueled by a comprehensive media plan targeting the Chinese, Vietnamese and Korean segments" said Sidney T. Yee, SVP of client business strategy and partnership at Admerasia.

Hsin Ling Chuang, Communications Director at Admerasia added "Our commitment is to continue working with our clients to come up with new media solutions that are innovative and will show the kind of results that a leadership brand characteristic like McDonald's has".

Asked about their working relationship with their McDonald’s clients, both Sid and Hsin Ling simply replied "We're loving it”.