NEW YORK: State Farm has released a new spot targeted to the growing Asian Indian market in the US. The spot was inspired by the relationship between driven, career-minded 30-somethings and their visiting parents. Aptly titled ‘Intuition’, it tells the funny yet relatable story of an Asian Indian family, and of how ignoring parental advice […]
If you have watched or plan to watch Crazy Rich Asians in the theater, this is a before-the-movie commercial that you’re likely to see. Playing an authentic bilingual Asian-featured commercial in theater in front of a diverse audience group is unprecedented. Envisioning Crazy Rich Asians’ appeal among Asian Americans, we, together with our client State […]
Yup, you guessed it. It was the opening weekend of Crazy Rich Asians – the talk of the town, the watershed moment of Asians’ on-screen representation, the movie with the mission to achieve a thunderous success big enough to shake Hollywood. And it has exceeded every expectation. The RomCom has wowed critics, gained a 92% […]
New York, NY – August 6, 2018– Twin Marquis, a New York food company that specializes in noodles and wrappers, is releasing a 5-part docu-series, “Yum Chat,” celebrating Asian American chefs and cooking. Over the course of the series, 5 chefs will gather to cook, tell stories and share their table. Each of Yum Chat’s 5 chefs […]
ver the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your “she-shed” is inexplicably engulfed in flames. With their newest campaign — and signature humor — the Asian-American audience is highlighted, with the 96-year-old insurance brand eager to come […]
[Post Contains Spoilers] Pixar’s #Bao, the short film that precedes #Incredibles2, is now the center of evolving discussions around cultural competence. There are polarized reactions from different cultural and racial groups. What was touching for some was confusing for perhaps many more. As Asian Americans, we got it. For 1st generation Asian immigrants, Bao reminds them of […]
We are very excited to announce that Admerasia’s Co-FounderJeff Lion will be a host and panelist for discussions at this year’s Asia Society Corporate Insights Summit. This two day event, beginning tomorrow, will feature a Marketplace Forum (June 20th @ The Asia Society) and Diversity Leadership forum (June 21st @ The Time Warner Center). We hope […]
An overview of the Spending Power of the new generation of Asian Americans. Manhattan, New York: A middle-aged Chinese woman stands in front of a floor-to-ceiling glass window, looking at the lush Central Park view, and tells her broker to seal the deal on the apartment. She makes an offer of $6.5 million. She wants […]