INDIA POST: State Farm spot shows why Indian parents know best

NEW YORK: State Farm has released a new spot targeted to the growing Asian Indian market in the US. The spot was inspired by the relationship between driven, career-minded 30-somethings and their visiting parents. Aptly titled ‘Intuition’, it tells the funny yet relatable story of an Asian Indian family, and of how ignoring parental advice isn’t always the best idea. The commercial also features Anu, a real State Farm agent who is so close to them that she’s almost a part of the family. In addition to broadcast, the creative is running across all digital platforms with the intent of generating positive associations among the community.

(Read More on India Post)

FILAM STAR: Tune In To Yum Chat!

New York, NY – August 6, 2018– Twin Marquis, a New York food company that specializes in noodles and wrappers, is releasing a 5-part docu-series, “Yum Chat,” celebrating Asian American chefs and cooking. Over the course of the series, 5 chefs will gather to cook, tell stories and share their table. Each of Yum Chat’s 5 chefs is New York local pushing the boundaries of their culture’s cuisine. Each of the 5 chefs is bringing viewers a recipe from their homes. NYC favorites, Esther Choi, Wilson Tang, Bao Bao, Hooni Kim and Lien Lin will explore what it means to be a chef representing an entire history on one plate.

(Read More at FilAm Star)

ADWEEK: See a Smart Home Go Rogue in New State Farm Campaign

ver the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your “she-shed” is inexplicably engulfed in flames. With their newest campaign — and signature humor — the Asian-American audience is highlighted, with the 96-year-old insurance brand eager to come to the rescue, even if a menacing smart home goes off the rails.

(Read More on Ad Week)

Admerasia Co-Founder Jeff Lin Speaking at Asia Society Marketplace Forum

We are very excited to announce that Admerasia’s Co-FounderJeff Lion will be a host and panelist for discussions at this year’s Asia Society Corporate Insights Summit.

This two day event, beginning tomorrow, will feature a Marketplace Forum (June 20th @ The Asia Society) and Diversity Leadership forum (June 21st @ The Time Warner Center).

We hope to see you there!

For more info and registration details, please visit:
http://asiasociety.org/diversityforum