Continuing on our list of the best Asian Beauty and Fashion experts to follow, here are our Top 8 Picks beyond Chinese-North Americans.
These gals (and guys) are rocking in-language and English vlogs across Asia and North-America. Japanese, Thai, Vietnamese, Korean, you name it.
#1 PONY Syndrome
PONY’s Korean in-language channel rose to fame starting with her 2016 Taylor Swift transformation video. That single video went viral and cracked 19M views. For the most part, her videos are easy to follow tutorials and beauty tips, with a few shocking transformations. Her 4.5M followers garner her over a million views per video.
#2 Asahi Sasaki
Proclaimed self-taught Sasaki does everything from day-to-day makeup to horror-makeup on her YouTube vlog sasakiasahi. An example of her variety is her visual masterpiece “1000 years of Japanese Beauty – Evolution of Women” that takes the viewer from different eras of Japanese beauty (2.9M views). As of late, her videos keep to product reviews and tutorials but they’re still a ton of fun.
#3 Yuuri Fukuse
Another Japanese makeup transformer is Yuuri Fukuse. Watching her take herself from pretty freckled girl-next-door to Pink-haired Glam Star is always a mesmerizing experience. She is unrecognizable at the end of most of her videos. Our favorite tutorials are her Disney transformations thought it’s been a while. Her following is a respectable 500+k on YouTube and 82K on Instagram.
#4 Miki Kawanishi
Ok, one more Japanese star. In one of her most popular videos, Miki takes us through her morning routine. Even though her YouTube following hasn’t broken 1M, this video got her 6.2M views! She explains all the details including contacts that expand your irises. Her upbeat attitude is a lot of fun to follow.
#5 Patrick Starr
How can we have an Asian beauty blogger list and not include mega-star(r) Patrick Starr?! Filipino-American Patrick has been making it BIG in beauty. Celebrities flock to co-star in his videos. Patrick not only makes beauty fun and approachable, but he takes it to the next level. Supporter and member of the LGBTQ community, Patrick reaches out to EVERYONE to embrace themselves. Now that’s real beauty!
#6 Promise Tamang
Not your average beauty blogger, Nepalese-American goes beyond day-to-day makeup and does full transformations. From Disney Princesses to turning her husband into the Grinch, Promise is about having fun. Her YouTube channel dope2111 has a fantastic 5.5M followers averaging easily over 1.5M views a video.
#7 Kim Thai
Ok, not interested in looking like Elsa from Frozen? Got it. Vietnamese-American Kim Nguyen is a little more down to earth. Her body-positive tutorials are super cute and informative. She does product reviews and step-by-step videos. Of course it wouldn’t be Kim if there’s not a touch of comedy and realness. Sometimes eye shadows fall out of their case. Sometimes brows are uneven. But that’s what makes us love her. She’s also a joy to follow on Instagram with over 400K followers.
#8 Pearypie Amata Chittasenee
Thai-American Amata goes bilingual (Thai/English or no-dialogue on her videos and IG, making her easy to follow for any viewer. She has recently gone the extra mile in her videos. So even though you’re gonna see some morning makeup routines, you’re also gonna see some fantastic fashion and travel. Shiseido recently collaborated with Pearypie on The MASTER of ALL project, highlighting Amata’s rise to fame.
We could have kept going but the list is endless. We haven’t even touched upon South Asian Beauty! These men and women are transforming the beauty industry in their own unique ways – using their voices, skills and talents to influence tomorrow’s consumers. We’ll be watching as we are sure you will too.