U.S. Army
Champion Youth Stories of Self-Discovery
To increase enlistment consideration among Asian Americans and Pacific Islanders, ADMERASIA, as part of Team DDB, annually develops culturally nuanced Asian American Pacific Islander Heritage Month campaigns and creates compelling social content rollout plans. Featuring real-life stories of AAPI soldiers, the social content highlights journeys of self-discovery, courage, and personal growth — and ultimately, illustrates the role of the U.S. Army in their lives. A Place to Be All You Can Be.
