At ADMERASIA, we describe ourselves as pioneers in our industry. We are an agency that takes pride in our roots while also embracing our out-of-the-box thinking. We’re also family — a tight unit that, even when under pressure, can tackle any issue head-on. It has been a difficult time for our community, especially for our […]
Having lived with the pandemic for over two years, it is safe to say COVID-19 has become the key driver for most changes happening in and around our lives. The 2021 holiday season will be different in many ways, enabling a few industries to flourish more than others. Changing consumer habits, pent-up demand, and greater […]
– Me begging my parents to let me play my “Blues Clues” game, resonating with media very early on in my life. During Labor Day weekend, I saw “Shang-Chi and the Legend of the Ten Rings” in theaters. Like many Asian Americans, remembering how big of an impact “Black Panther” had on the Black […]
Photo credit – Breaking the Stigma: Cindy Hsu Interview, CBS2 On July 13, Cindy Hsu, Emmy Award-winning anchor and reporter from CBS2, shared her mental health struggle and how her cultural background did not make it easy to acknowledge the issue in the first place. “In Asian families, you don’t talk about things like […]
Photo credit – New York Times A recent article by the New York Times talked about How Asians Became the Most Vaccinated Group in New York City. The spotlight was on the success of community grassroots organizations in their outreach tactics, compelling, supporting, and guiding 68% of New York City’s adult Asian population to […]
In 1968, two California graduate students, Emma Gee and Yuji Ichioka, created the term “Asian American.” The term was meant to unite a population that seemed so different from one another yet shared so much experience during a tumultuous era of U.S. history. That unification had positive results, creating one strong voice out of millions of individuals. In […]
In the past year and half, Asian American communities have faced a rise in hate violence and anti-Asian sentiment. While the violence against the community has been hyper-visible, AAPI narratives and stories have been largely invisible in media and advertising. This Asian American Pacific Islander Heritage Month, Omnicom launched their 3 in 5 Challenge, […]