There are a few celebrities in our celeb-obsessed world that create mass hysteria among their fans. And then there is Beyoncé. For over two decades now, Queen B has been ruling the hearts and minds of her fans and more recently breaking the Internet in ways that weren’t thought possible. But if you are someone […]
Let’s face it. We’re in the business of marketing and there has been a no bigger disrupter in our game in the past decade or so than YouTube. From creating YouTube stars to being the OG birthplace of influencers, it’s the streaming service crucial enough that when a big change happens, we pay attention. And […]
No matter which part of the world they live in, there is one thing that all Indian parents can agree on: their children’s education – in Science or Math if they can get their way. They not only start saving for it right from when their kids are born, most Indian parents also prepare their […]
This post is part of an ongoing series on Innovation and Disruption of technology and business in Asia. Visit the archives of previous posts here. ASIA IS THE BIGGEST ADOPTER OF SMART HOME TECHNOLOGY Digital technology hasn’t just transformed the way people shop, but also the way people live. The global smart home market is […]
This post is part of an ongoing series on Innovation and Disruption of technology and business in Asia. Visit the archives of previous posts here. WORLD’S FIRST CASHLESS STORE? SORRY JEFF, IT’S NOT AMAZON GO Retailers worldwide are facing challenges imposed by burgeoning e-commerce giants. But a new approach is emerging in Asia. The question of […]
Keep up! Asian Americans are early adopters of technology. To grasp their consumption behaviors, brands need to keep their fingers on the pulse of the economic, societal and demographic changes that shape Asian Americans’ profiles and the way they spend. Don’t stereotype For brands to truly resonate with Asian Americans without falling back on stereotypes, […]
This post is part of an ongoing series on Innovation and Disruption of technology and business in Asia. Visit the archives of previous posts here. LIGHTS, CAMERA, ASIANS! When it comes to entertainment in film, music, and television, as well as distribution and market size, North America is still inarguably the global leader. But […]
This post is part of an ongoing series on Innovation and Disruption of technology and business in Asia. Visit the archives of previous posts here. e-SPORTS, THE FASTEST GROWING SPECTATOR SPORT IN THE WORLD In 2017, the global eSports market revenue has exceeded $1B and it will grow faster than the broader entertainment sector. Asia […]