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LOWE’S – ASIAN INDIAN BRAND CAMPAIGN

CHALLENGE

Asian Indians are one of the most affluent groups in the US. Although they have high home ownership rates, the concept of DIY Home Improvement is relatively new & unknown for Asian Indian recent immigrants. Lowes wanted to tap into this premium mindset & educate them about home improvement & encourage their DIY spirit.

BUSINESS OBJECTIVE

• Enhance Brand awareness
• Improve purchase consideration

TARGET AUDIENCE & INSIGHT

• Mass Affluent Asian Indian home owners living in the US
• Although they are value conscious, they seek premium lifestyle & high quality of living.

STRATEGY & SOLUTION

Utilizing a series of targeted & culturally relevant creative in leading Asian Indian media channels to maximize brand awareness & enhance brand preference.

More Case Studies

Citibank

Citibank Russian Promotion Campaign

Citibank

Citibank Social Media Campaign

Outre

Outre Integrated Marketing Communication Campaigns

MassMutual

MassMutual – Asian Indian Segment

Nissian New Gen

Nissan New Gen

Nissan Leveraging Social Media Marketing

NISSAN Social Media Marketing 2015

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