Asian Indians are one of the most affluent groups in the US. Although they have high home ownership rates, the concept of DIY Home Improvement is relatively new & unknown for Asian Indian recent immigrants. Lowes wanted to tap into this premium mindset & educate them about home improvement & encourage their DIY spirit.

• Enhance Brand awareness
• Improve purchase consideration

• Mass Affluent Asian Indian home owners living in the US
• Although they are value conscious, they seek premium lifestyle & high quality of living.

Utilizing a series of targeted & culturally relevant creative in leading Asian Indian media channels to maximize brand awareness & enhance brand preference.