NISSAN NEW GEN
Asian American Advertising Federation 2015 – Creative Campaign Of The Year
Nissan needed to provide a compelling and distinctive brand story to differentiate itself from major competitors like Toyota and Hyundai especially among the millenial: young professionals & young families.
Elevate brand image, creating buzz and excitement.
Engage target deeper in the brand online.
TARGET AUDIENCE & INSIGHT
20 – 38, students, single young professionals and young couples with 0 or 1 kid. Millennial who want to be seen as expressive and modern and depend on KOLs & WOM to lead the way.
STRATEGY & SOLUTION
Nissan New Gen was the creative solution, using 4 online influencers to illustrate the characteristics of top Nissan vehicles. Their sizable social following was key in spreading WOM for this campaign.