Admerasia: Multicultural Advertising & Marketing Agency
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XOOM

CHALLENGE

With steadily increasing market share in more established money-sending markets India & the Philippines, Xoom seeks to expand and just as successfully build their brand in new and fast-growing markets, namely China, Vietnam and Pakistan.

BUSINESS OBJECTIVE

  • New user acquisition
  • Strengthened brand awareness
  • Increased market share
  • TARGET AUDIENCE & INSIGHT

    Recent immigrants from China, Vietnam and Pakistan — white-collar professionals who lead busy lives. They already have set money transfer habits and/or pre-conceived notions about the most efficient ways of moving money.

    STRATEGY & SOLUTION

    Leveraging word-of-mouth influence characteristic of these new markets, the Testimonials campaign showcases relatable positive user experiences of real people to build Xoom’s credibility and boost consumer confidence.

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