• Nissan Leveraging Social Media Marketing
  • Nissan Leveraging Social Media Marketing
  • Nissan Leveraging Social Media Marketing
  • Nissan Leveraging Social Media Marketing
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NISSAN 2015

Leveraging Social Media Marketing

CHALLENGE

After the buzz by the initial launch of New Gen series, Nissan needed to leverage the legacy and platform to continuously engage the target Chinese American audiences with refreshing campaigns and social excitement.

BUSINESS OBJECTIVE

  • Further elevate brand image, creating buzz and excitement.
  • Engage target deeper in the brand online.

    • TARGET AUDIENCE & INSIGHT

    20 – 38, students, single young professionals and young couples with 0 or 1 kid. Millennials who want to be seen as expressive and modern and depend on KOLs & WOM to lead the way.

    STRATEGY & SOLUTION

    Nissan New Gen 2.0 was amplified with the concept of having two distinct influencers paired for each Nissan vehicle so that the vehicles were better characterized through multiple dimensions. The social buzz was also enhanced through online interactions between the influencers.