American Heart Association

Studies show that only 1 in 4 Asian Americans are confident they could correctly perform Hands-Only CPR and that women who experience cardiac arrest outside a hospital are less likely than men to receive lifesaving CPR. This disparity is even more pronounced for Asian American and Pacific Islander (AAPI) women.*​

To address these disparities, ADMERASIA partnered with the American Heart Association to launch the organization's first AAPI-focused national awareness initiative — "Today You Were Ready," a campaign aimed at increasing Hands-Only CPR awareness among AAPI communities, particularly women.​

The campaign's creative focused on the unique cultural and societal challenges faced by AAPI women, spotlighting their courage and love while saving lives with Hands-Only CPR. This impactful initiative serves historically underrepresented and underserved AAPI communities, providing culturally competent content and resources to improve health outcomes.​

"Today You Were Ready" won Silver in the Small Budget Category at the 2024 ANA Multicultural Excellence Awards.​

* Source: from American Heart Association