Desi Natural

The South Asian population is one of the fastest growing segments in the U.S. Desi Natural Foods approached ADMERASIA to strengthen their brand awareness among South Asian Americans and expand to new markets.

We debuted Desi Natural’s new product packaging amid key cultural festivals, Navratri and Diwali, through a mix of impactful partnerships, social collaboration, creative assets (:30 TVC,

​social, digital, OOH, webside rebrand), and targeted media reach to drive awareness, excitement and engagement. We introduced the new creative platform, "Always Desi," through personal storytelling with organic product integration to illuminate audiences’ inner Desi pride.