Twin Marquis Yum Chat
Gather Five Award-Winning Chefs Under One Roof
Twin Marquis is a food brand that specializes in Asian food ingredients, like dumpling wrappers and noodles. Market research shows that an overwhelming number of consumers find Asian cuisine unapproachable, difficult, and exotic. The challenge was to demystify Asian cooking and Asian ingredients through relatable stories and genuine human connection.
ADMERASIA produced Yum Chat, a 5-part docuseries, featuring a wide range of celebrity Asian American chefs and influencers sharing stories while preparing home cooked recipes using Twin Marquis products. Notable chefs included Esther Choi and Wilson Tang.
By activating both the regular and special guest cast members, Yum Chat's reach grew exponentially and organically across all major social platforms. Yum Chat saw 4M impressions, amassed over 185,000 views, and grew 817% on YouTube and 104% on Instagram.
