Nissan

ADMERASIA has collaborated with Nissan for over a decade. With recent model launches and refreshes, the brand is poised to strengthen its connection with Asian audiences and elevate its brand perception.

In 2022, original content was developed specifically for Asian Americans to introduce Nissan's All-Electric Crossover SUV, ARIYA. Building on this momentum for Asian American and Pacific Islander Heritage Month 2024, we enabled an array of TikTok creator content that championed diverse AAPI voices with ARIYA naturally integrated into their narratives. During Emmy-award season, ARIYA's partnership with Gold House for the inaugural One House Toast to the Emmys celebrated Asian American breakthroughs in entertainment.

For the launch of the All-New KICKS, we worked with 88rising and curated a short docu-memoir featuring music artist NIKI, perfectly timed with the release of her latest album.