International Women’s Month:
The Women of ADMERASIA
At ADMERASIA, we describe ourselves as pioneers in our industry. We are an agency that takes pride in our roots while also embracing our out-of-the-box thinking. We’re also family — a tight unit that, even when under pressure, can tackle any issue head-on. It has been a difficult time for our community, especially for our Asian sisters. There’s been a state of fear and vulnerability below the surface of our daily lives. We deserve better. We wanted to show the world what Asian women are made of — resiliency, love, power, intelligence, and strength. This Women’s History Month, we are showcasing our remarkable women staff members and celebrating their identities, unapologetically unique and driven in their passions. Take a look:
Never seen without a smile, Becky is a reliable mood-lifter whenever she enters a room. Her unshakable positive outlook is infectious to everyone around her. Her unfaltering optimism is a source of pride for Becky, earned through constant discipline, patience, and faith. As a natural storyteller, Becky likes to make video montages and write poetry and songs in her spare time to let her creative juices flow.
Agnes’s confidence and formidable knowledge of advertising bring an invaluable insight to our team. Anything is possible for our Business Director! With Agnes’s analytical mind and genuine eagerness to problem-solve, she welcomes any challenge that comes her way.
Vice President & Production Director
Vivian always remains clear-headed and unfazed by any challenge, unafraid to voice her thoughts wherever needed. Sharp, witty, and relentlessly hardworking, Vivian is the glue of our team. Vivian’s natural charisma and her drive to see things through makes her a force to be reckoned with. Despite her accomplishments and seasoned insights, Vivian remains grounded and always has our back.
Cultural Content Director
A storyteller, XiaoHwa is dedicated to sharing others’ perspectives and ideas, as well as building and maintaining those connections. This makes her an irreplaceable member of our team. XiaoHwa’s talent for writing breathes life into any project she touches, as her kindness and genuine passion to share other’s stories always earns their trust.
Senior Account Executive
Monica is someone who can’t be categorized in a few words, striving to be free from labels, multifaceted, and open to every possibility. Monica’s honest and warm character makes her a delight to work with, as her natural ability to remain clearheaded and calm dispels any doubts in the room. Outside the office, Monica has been working on waking up at 7 AM to work out and trying out new dishes.
ZhiYuan “Yuan” Xie
Yuan welcomes new perspectives and looks for the silver lining in every situation, always finding the courage to be herself. She’s built an impressive Hanfu collection and occasionally adorns them at cultural events, hoping to show the world the beauty of authentic traditional Chinese dress.
Junior Media Planner
Kind, mindful, and sharp, not a single detail goes unappreciated by Rachel with her thoughtful nature and penchant for words. Rachel believes that taking time to observe your environment brings a lot of reflection and clarity within yourself and others. Outside of work, Rachel writes novels and produces short movies by herself, which she then shares online with her followers.
Shao-Jo “Shao” Lin
Finding excitement in every challenge, Shao comes paired with her keen eyes. Our Art Director does not shy away from making bold moves in her work. Her fun-loving and light-hearted nature makes her a joy to work with on any project. For Shao, only the sky is the limit.
Creative & Experiential Coordinator
Isabel’s dedication to authenticity and creative thinking is highlighted by the integrity and perspectives that shine through her work and character. She believes that intentionality and mindful representation can make a direct, positive impact both individually and collectively, which is why inclusivity cannot be performative. To see more work by our talented photographer behind this project, check out her portfolio at www.isabelng.com.
Social Media Coordinator
Sasha’s drive for inclusivity within her community, as well as her affinity towards the creative field, is what helped bring this project together. Sasha also freelances as a designer and photographer, and is the co-founder of POP Komika. Check out her work at sashabraverman.com.